Cole Bates is no stranger to competition, adrenaline, or pushing the limits.

A husband and proud father of two boys, Cole has built his life around discipline, hard work, and competing at the highest level. As a professional rodeo cowboy protection bullfighter and freestyle bullfighter, he has competed with Bullfighters Only (BFO) and Ultimate Bullfighters (UBF), qualifying for the World Championships in Las Vegas three consecutive years.

His competitive career doesn’t stop in the arena. Cole is also a professional cage fighter and two-time World Welterweight Champion, earning titles with both King of the Cage and Gladiator Challenge.

Now, Cole brings that same intensity to two wheels as #H-33 in the Frankie Dean Racing Desert Hooligan Division. Whether he’s staring down a bull, stepping into the cage, or lining up on a Harley in the desert, Cole is built to compete.

Outside of racing and professional competition, Cole serves as a head high school wrestling and track coach, where he puts the same values that have shaped his career to work mentoring the next generation—discipline, accountability, resilience, and the willingness to put in the work.