About Frankie Dean

Dean was a kind, compassionate, strong-willed, soft-spoken, generous, smart, genuine, thoughtful, and fun-loving young man. Dean maintained the calmest demeanor, even when he wasn’t actually calm – anyone who knew him can attest to this effortless “chillness.” He always gave people the benefit of the doubt, often remarking, “If you give people a chance, I think they would surprise you.” He believed in the best of people and was always there if someone was in need. He would literally give anyone the shirt off his back, never asking for or expecting anything in return. 

Dean was a student of life. He enjoyed surfing, cooking, jujitsu, ballroom dancing, gaming, yoga, and, of course, riding motorcycles. While working on his business plans, he also focused on improving himself in the ways that he felt were most rewarding. He wanted to experience every facet of life and wasn’t afraid of change.

He had lifelong friends who he loved and who loved him. He traveled all over the country with friends and family. He lived in all kinds of places and with all kinds of people. Dean lived in the moment and appreciated everyone for exactly who they were.

When we think of Dean, we remember his laugh and his signature half smiles. We remember his goofball antics, his shirtless dancing around the house, and his habit of using every reflective surface as a mirror to flex his muscles with a smirk on his face. Dean embraced silliness and he loved making people laugh. He truly embodied the philosophy of “live and let live.” For those reasons and countless more, we’ll never forget his kind, loving spirit.

Dean’s short time on this Earth will never be enough, but we know that his death will not be the end for him. His story will continue in the lives and hearts he touched, in the love we have for him and the love he had for others, and in a million and more ways yet to come. With this foundation, we will do our best to honor his memory with the daily acts of service that he loved so much.

Our Story

Frankie Dean Racing was built to carry forward the name, drive, and competitive spirit of Frankie Dean Rosales.

After Frankie Dean’s passing in 2021, what started as an idea became something more—a way to keep him present in the world he thrived in. Led by his father, Frank Rosales Sr., Frankie Dean Racing was created as a natural extension of who Frankie was. He didn’t just enjoy competition—he lived for it.

Frankie was known by many names—Frankie, Dean, and most commonly, FDR. It was a name he embraced and made his own.

At just 25 years old, Frankie Dean lost his life in a motorcycle accident. His passing left a lasting impact on his family, friends, and everyone who knew him. But what he left behind was just as powerful—a standard for how to live, compete, and carry yourself.

Frankie Dean Racing exists to carry that forward.

This is bigger than any one discipline or type of racing. It’s about showing up with purpose, putting in the work, and chasing progress wherever it takes you.

With the support of family, friends, and a growing team, Frankie Dean Racing continues to evolve—keeping his name alive through action, consistency, and forward momentum.

Because this isn’t just about racing.

It’s about how you show up.